Press Launch of Umbro X III A Boot
In order to officially unveil their new boot which has been created with Michelin, Umbro wanted to produce a showcase event that would allow the country's press to test the key components of the boot.
First Class Football were asked to design and run a number of activities that would utilise the improved touch, control and motion that are the characteristics of the revolutionary boot. On the day of the boot launch with the help of England stars Michael Owen, Kelly Smith and Rachel Yankee, FCF put the press through their paces using Michelin tyres, a ball launcher, a radar gun and plenty of encouragement. The ability of the participants was varied but all had lots of fun and managed to achieve some success. Umbro were very happy with the event and the press coverage that followed in the days after. Below are pictures of the new boots.
Budweiser World Cup
Through their PR company, Budweiser contacted us in order to set up a talent search that would identify the 8 best amateur players in the country, in order that they could take a squad out to the Germany World Cup to play in Budweiser's very own promotional World Cup.
First Class Football were responsible for designing the skill drills and running the trial days across the country that whittled down thousands of players to just the 8 best.
The final decision rested with the Budweiser panel which included Head Coaches Andy and Ben as well as ex-England International Jamie Redknapp. The successful team received professional coaching from First Class Football before being flown out to the tournament with Ben as the team manager. The process was a great success and the team performed well in the tournament alongside professional players from Portugal and Greece.
Sky News 'The Football Factory' Feature
First Class Football were approached by Sky News to provide some live comments on the the development of England's elite young players in professional academies and centre of excellence's across the country. Head Coach Andy provided a live studio interview on a sunny, October Saturday morning where he was asked about the process of youth development, the implications of foreigners in the game and what First Class Football look for when talent spotting. The interview is shown in full below.
Mizz Magazine Article
Mizz, the international teen girls magazine contacted us in relation to an article they were producing on girls involved in football.
Through our work with a local youth team we were able to recommend a girl that we regularly coach, who has also been scouted by Chelsea FC. The interview was a success and the article will be going to print very soon.
If you wish to discuss any corporate ideas with us then please call Andy on 07929 861394 or Ben on 07740 703397 or email us: